abc’s american crime social media

2015
American Crime was a gritty, emotional, yet tough show that delved into real social issues. Each social image had to evoke a powerful emotion, each line of text needed to be emphasized in a meaningful way, so that the weight of the show and message were always being conveyed. Though each social card looks different, the scratchiness or starkness, along with the powerful typography, creates that gritty and in-your-face branding that is American Crime. 

design | photoshop + premiere