disney’s upfront + screenings event

2013
International Upfront and Screenings is an annual event where broadcasters meet with top Disney talent and marketing teams to screen upcoming content. The Upfront kicks-off the event with a red, or in this case - blue carpet, as guests arrive and then meet in the designated areas with show talent. The idea was to celebrate Disney’s entertainment history by using its famous Soundstage 7 as the foundation of the design. The wood paneling and contrasting blue branding could then be adapted to various aspects of the event.

design | indesign, illustrator + photoshop