kp’s all hands

2017
The goal was to create a unique identity and message for the attendees of Kaiser Permanent’s (KP) regional all hands meeting. Since the topics were about the entire spectrum of the company’s work, I chose to explore the “spectrum” by using an array of colors. In addition, the meeting was an attempt to change company thinking, so the brush strokes of color were to break free from the rigid, solid, cleanliness of the brand. However, the typography and lines were still in line with the KP identity. 

concept + design | powerpoint, indesign, photoshop + illustrator