la county fair digital campaign

2014
In an attempt to engage a new audience with the Los Angeles County Fair, the Fair decided to opt for a more contemporary clean look - intentionally resembling the Los Angeles County Museum. The idea was that if people thought of it as more of an artisan fair that more affluent clientele would attend. Bold colors were used to generate energy and interest, clean lines and a simplified aesthetic to add a hint of sophistication, and saturated graphics to deepen the storytelling for a new crowd.

Though this new strategy was not successful overall for the Fair, the website and digital campaign generated a consumer rating of 4.3 out of 5 for use and engagement.

project management + design | wordpress, photoshop + illustrator